THE ROAD AHEAD...

We’re here to redefine women’s workwear—blending style, durability, and function in a way that’s never been done before. The old way of doing things? Boxy fits, stiff fabrics, and a total lack of consideration for real working women. We’re flipping that script.

We believe workwear should work for you—whether you're on a job site, in a studio, or building something from the ground up. It should move when you move. Hold up to whatever you throw at it. And most importantly? Make you feel damn good wearing it.

Our mission is simple:

  • Create gear that empowers women to do whatever they want.
  • Design with intention—no fluff, no fast fashion.
  • Build a brand that stands the test of time.

This isn’t just about pants. It’s about changing the industry, supporting makers, and setting a new standard. We’re in it for the long haul.

THE PLAN

We’re laying it all out—what we’re working on, where we’re headed, and the milestones we’re setting along the way. Hold us to it.

1-Year Goals: Laying the Foundation

  • Expand beyond pants—introducing tops and more workwear essentials.
  • Grow our community—collaborating with real makers, artists, and tradeswomen.
  • Fine-tune fit & function—taking feedback from customers and making our gear even better.

This year is all about refining, growing, and making sure every piece we put out is something you’ll want to wear for years.

3-Year Goals: Scaling Up with Purpose

  • New product launches twice a year—but keeping them intentional, timeless, and made to last.
  • Shift the mindset on women’s workwear—proving that tough, functional, and stylish can coexist.
  • Keep every product in the lineup forever—once we make something, you should always be able to come back to it.

We’re not in the business of trends. We’re building workwear you’ll wear again and again—pieces that get better with time.

5-Year Goals: Leaving a Mark

  • Set a new standard for women’s workwear.
  • Create a circular product model—exploring repair, resale, and recycling options.
  • Grow Dirty Birdy into a household name—but always staying true to the makers who got us here.

We’re thinking long-term—about the impact we have, the stories we tell, and the women we support along the way.

Final Word

We’re not here to play small. We’re here to build something better. Workwear that fits. A community that backs each other. And a brand that actually gives a damn.

This is just the beginning.

Let’s get to work.